Hanks.
I make cool, useful things with AI, coach men through territory maps don't cover, and answer my own messages. Holly Springs, North Carolina. Real conversations. Real mirrors. Zero hype.
From people I've walked with.
Before I tell you anything about myself, here's what happened for the people who actually did the work with me. Founders, operators, and men who were stuck. In their words, not mine.
Tanner is the first coach that has really shown me the things I don't always see. He puts that mirror in front of me. He calls us on our BS, and he happily steps into that role. It's out of kindness, and because he wants to serve at the highest level.
Mary AlloushPerformance & Mindset CoachI was stuck until I talked with Tanner. A few moments and he helped me find my truth. I call it my business therapy.
Laura NolandSr. Director, Marketing · Mission Critical GroupTanner kept asking why. He challenged my preconceived notions. My mindset changed. I got out of the rut, landed a new job with a better salary, and became a better husband and father.
Matt BowenSenior Product ManagerI was unemployed, motivated but lost. The values exercise he walked me through gave me a blueprint to who I am and an identity I can anchor around my children. Now I'm present.
Keaton WagnerMarketer · Husband · FatherHe didn't give me a pep talk. He got into the trenches, built our bookkeeping system from scratch, pioneered our treasury strategy. He coached me out of paralysis into accountability and direction.
Alec ArrambideFounder & CEO · QuarryLabs Inc.He took my business that was already working and restructured everything so it ran together. So much clarity. Such a purpose. A real plan for my clients.
Shawn ButlerAgency Founder · 3x Exits · BYU MarriottTanner is the first coach that has really shown me the things I don't always see. He puts that mirror in front of me. He calls us on our BS, and he happily steps into that role. It's out of kindness, and because he wants to serve at the highest level.
Mary AlloushPerformance & Mindset CoachI was stuck until I talked with Tanner. A few moments and he helped me find my truth. I call it my business therapy.
Laura NolandSr. Director, Marketing · Mission Critical GroupTanner kept asking why. He challenged my preconceived notions. My mindset changed. I got out of the rut, landed a new job with a better salary, and became a better husband and father.
Matt BowenSenior Product ManagerI was unemployed, motivated but lost. The values exercise he walked me through gave me a blueprint to who I am and an identity I can anchor around my children. Now I'm present.
Keaton WagnerMarketer · Husband · FatherHe didn't give me a pep talk. He got into the trenches, built our bookkeeping system from scratch, pioneered our treasury strategy. He coached me out of paralysis into accountability and direction.
Alec ArrambideFounder & CEO · QuarryLabs Inc.He took my business that was already working and restructured everything so it ran together. So much clarity. Such a purpose. A real plan for my clients.
Shawn ButlerAgency Founder · 3x Exits · BYU Marriott
"He took my business that was already working and restructured everything so it ran together. So much clarity. Such a purpose. A real plan for my clients."
"Tanner has a toolbox of solutions. He's an 'app for that' kind of guy: let me take care of that, let me solve that problem for you. The questions he asks get you to clarity on who you serve, how you serve them, and the simplest path to the result they're looking for."
Shawn Butler · Agency Founder · 3x Exits · BYU MarriottFour worlds. One slightly overcommitted guy.
The Workshop
The cool, useful things I make with AI. Talia, Atomic Fox, ADHD Atlas, Throughline, and custom systems for real businesses.
Status: 6 builds in rotation II · GrowThe Coaching
For men who look fine on the outside and feel stuck on the inside. One honest mirror beats another framework.
Status: channel open III · KnowThe Story
The whole character sheet. Husband, dad, follower of Jesus. The winding road that led here, told honestly.
Status: archive unlocked IV · PlayThe Playground
A TTRPG campaign engine, half-built ideas, and experiments that probably should not work but sometimes do.
Status: safety goggles optionalCharacter
sheet
Every good campaign needs a party. Mine outranks the work, every time. The full sheet lives in The Story.
Let's make
something cool.
A build, a breakthrough, or an idea you can't stop thinking about. I answer those in reverse order of how normal they are.